Veloz becomes verified Profound partner for AI search visibility

Veloz is now a verified Profound partner, using the AI visibility platform to help B2B software brands track how they appear in AI search and turn that visibility into pipeline. The partnership centers on Answer Engine Optimization work for clients across the US and EMEA.

Why it matters: - B2B buyers are starting more of their research in AI engines like ChatGPT, Claude, Gemini and Perplexity. - AI search can influence which brands get recommended before a buyer visits a website. - Veloz is positioning AI visibility as a business metric tied to demo requests, pipeline and conversions.

What happened: - Veloz became a verified Profound partner. - The AI-native AEO agency runs Profound as core infrastructure in its Answer Engine Optimization work. - Veloz uses the platform to serve clients across the US and EMEA. - The partnership was announced Aug. 17, 2026.

The details: - Veloz uses Profound to measure client visibility, identify prompts and topics worth winning, and track how content and technical changes affect brand sentiment, lead generation and conversions. - Profound FactCheck helps Veloz find places where AI engines misrepresent a brand. - Veloz traces those inaccuracies back to their source and then makes content and technical changes to improve how AI systems understand the brand. - Veloz offers the work as a managed service. - The agency can run the full program end to end or work alongside in-house teams. - The team combines experienced marketers with agent engineers. - Veloz says its team includes a former machine learning engineer at Nextdoor and a neuroscience researcher from the University of Cambridge. - Founder Brian Colivet previously held go-to-market and AI deployment roles at Meta and Personio. - Veloz works with B2B software brands and says its goal is to make those brands the answer AI recommends. - Veloz clients include Spara, a GTM AI agent platform. - Lauren Thompson, head of marketing at Spara, said buyer behavior is changing quickly and that Veloz helps keep Spara in front of buyers at the right moment. - Profound says thousands of teams use its Agents to understand, control and scale how they appear across AI Search.

Between the lines: - The partnership reflects a broader shift from SEO-style visibility to AI-era recommendation management. - The pitch is not just about being found in AI search. It is about shaping how AI systems describe and rank a brand. - Veloz is linking technical optimization with revenue outcomes, which suggests buyers want proof that AI visibility can affect pipeline, not just traffic.

What's next: - Veloz will continue using Profound to monitor client visibility and improve AI representation over time. - The agency is likely to lean further into managed AEO as brands look for help adapting to AI search behavior. - Veloz and Profound are building a partner ecosystem around AI search marketing.

The bottom line: - Veloz is betting that the next competitive fight in B2B software happens inside AI engines, and Profound is the tool it will use to help clients win that fight.