BOO! brings BooMont Hotel haunted experience back to Galleria Dallas

BOO! Presents the BooMont Hotel returns to Galleria Dallas on Sept. 4 for a second year of family-friendly Halloween fun. The 13-room immersive experience adds new puzzles and haunted features as the event expands to daily runs in October.

Why it matters: - The BooMont Hotel gives Dallas families a Halloween-season attraction that is spooky without leaning on gore. - The return signals enough demand from last year to expand the experience and add new features. - The event adds another draw for Galleria Dallas as the center heads into the fall shopping season.

What happened: - BOO! Presents the BooMont Hotel returns to Galleria Dallas on Friday, Sept. 4. - The haunted experience is a 45-minute, escape room-style walkthrough inside a fictional hotel. - Guests will try to solve a mystery that dates back 100 years. - The experience is designed for thrill-seekers of all ages.

The details: - The story centers on the fictional BooMont Hotel, which closed in the early 1900s after paranormal brushes and unusual disappearances. - This year's version includes a new master key scavenger hunt with 13 stops throughout the hotel. - A ghoul pool and a haunted mirror maze are debuting this season. - All rooms are decorated for the experience. - BOO! was created by Baymo, the team behind Galleria Dallas' annual SNOWDAY and SANTALAND experiences. - Selfies and candid photos are encouraged. - Ticket packages let guests download photos instantly to a phone or take home a printed copy. - Tickets are available online. - Early bird pricing is discounted 15% through Sept. 3. - Admission is sold in three tiers, with arrival time selected at checkout. - Tickets can also be purchased at the door. - The experience runs Friday through Sunday in September before going to a daily schedule for the full month of October. - BOO! is on the third floor of Galleria Dallas near the food court. - Galleria Dallas is at 13350 Dallas Parkway. - More information and tickets are available at the event site.

Between the lines: - Baymo is positioning BOO! as a family-friendly alternative to more intense haunted attractions. - The added scavenger hunt and new rooms suggest the event is trying to build on last year's response rather than repeat the same format. - Galleria Dallas continues to lean on experience-driven events to bring visitors in beyond retail.

What's next: - The event opens Sept. 4 and runs weekends in September before shifting to daily operations in October. - Early buyers have until Sept. 3 to lock in discounted pricing. - The run will likely serve as a test of whether BOO! can become a recurring fall attraction alongside Baymo's holiday experiences.

The bottom line: - BOO! is back with a bigger haunted walkthrough, new interactive stops and a longer fall run at Galleria Dallas.